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About Us

About us

With over 30 years’ experience in the funeral industry, we’re one of the UK’s largest funeral plan providers*, proudly owned by an association of independently owned funeral directors.

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You’re in good hands, that’s a promise

We work with over 2,900 independent funeral directors across the UK*, each one ready to extend a comforting arm whenever it’s needed. Many of them are family run businesses who hold a trusted place in their local communities.

That means you can be certain that your family will receive a truly personal service when it matters most.

If you have a preferred funeral director in mind when you apply, let us know. Even if they’re not part of our network, we can ask them to accept your plan and we’ll confirm to you either way if this is possible or not.

A genuinely personal service for you and your family

Golden Charter is a trusted funeral plan provider for a reason

We believe our funeral plans offer value for money and choice. Our plans are priced to ensure you receive the funeral you expect with no hidden charges or fees, and, crucially, with no compromise on service and quality. Your payments are protected and, once your plan is paid for, they are guaranteed to cover the funeral director’s services within your plan. Our plans also include an allowance towards third party costs. These are essential, non-funeral director services such as the cremation or burial fees, plus the minister or officiant’s fee to perform the service.

Having that reassurance is essential when you’re planning for later life. And, we believe it’s one of the main reasons why 93% of our customers in a survey said they were satisfied or very satisfied with our service, and 93% would recommend us to a friend. What’s more, almost 900,000 people have already chosen to plan ahead with Golden Charter, and now you can have that peace of mind too.

Don’t just take our word for it, read more of what our customers are saying on Trustpilot, one of the UK’s most popular review websites.

A brand you can trust

When you need us, we'll be there

No-one likes to think about death or funerals, whether it’s our own or our loved ones’. But having a plan can often help to make things that little bit more bearable. It can be comforting to know that when the time comes, your funeral wishes will be taken care of.

Going the extra mile for customers

Working alongside our nationwide network of independent funeral directors, everyone at Golden Charter believes we have a responsibility to go that bit further for our customers and their families.

With a Golden Charter funeral plan in place, you can be sure of a genuinely personal service, for you and your family, when it matters most.

Your payments will be safe and secure in the Golden Charter Trust

With a Golden Charter funeral plan your payments are protected.

Your money will be transferred and held in the Golden Charter Trust after we deduct our arrangement and marketing fees. The Golden Charter Trust is run by a Board of Trustees, completely independent of Golden Charter.

The Trust’s primary role is to invest and administer funds received by it from Golden Charter Limited in order to pay funeral director’s costs and third party costs under funeral plans. Find out more about the Trust and how it protect customers’ funds, here.

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