Golden Charter - Smart Planning for Later Life
Golden Charter - Smart Planning for Later Life

From days out to your weekly shop, enjoy a whole year of savings with Golden Charter Rewards

Golden Charter Rewards is a customer benefit that lets you access fantastic savings, special deals and discounts from hundreds of leading brand and your favourite shops.

It’s a little thank you from us, when you take out your plan. And it’s another great reason to plan ahead with Golden Charter.

Golden Charter
  • Enjoy Savings

    Enjoy savings on days out with the family, your weekly shopping – or even a little treat for yourself.

  • Offers Included

    Groceries, travel and holidays, home and garden, DIY, gym and fitness, motoring, electrical, finance, gifts, fashion, health and beauty – and much more.

  • Big Name Brands

    The A-Z of brands includes Argos, ASDA, B&Q, Costa, Jet2, John Lewis, M&S, Optical Express, Tesco, Tui and other big names.

  • Access within 10 days

    You’ll get access to Golden Charter Rewards within ten days of the start date of your plan – and you can shop as often as you want, for a full 12 months, provided your plan stays in place1. You’ll receive full details along with your plan documents.


What our customers say

Why purchase a Golden Charter funeral plan?

A funeral plan is an easy way to plan ahead. You choose the funeral you want and fix the cost of your funeral director’s services included in the plan at today’s prices. No matter how much the cost of these services rise in the future, your family will have nothing more to pay for these services – guaranteed (once your plan is paid in full).


A plan can save your family worry and expense, and help make things easier for your loved ones at a difficult time. As our plan holders often tell us, that can be a big weight off your mind.


Everyone has different needs when it comes to funeral planning, so we make sure all our plans are as flexible as possible. When you get in touch, one of our advisors will be happy to discuss your funeral requirements and find the plan that suits you best.


And rest assured, our plans are available to everyone regardless of age or state of health, so you will be accepted for a plan.


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Golden Charter
Golden Charter

We're here to help

Everyone has questions. In this section we try to answer about our products, services and the way you can buy and pay. If you have any other questions, don’t hesitate to get in touch.  

Golden Charter - Smart Planning for Later Life

Terms and Conditions

Golden Charter Rewards is a customer benefit which is available to you when you take out a plan over the phone, online at, through an intermediary partner or by completing an application form.  Currently, the benefit is unavailable through our network of independent funeral directors. We require an email address when you apply (or within 3 months of applying) so we can email you details of how to access the rewards programme, which is offered through a third party website for 12 months from the start date of your funeral plan. Provided your plan remains in place and the necessary payments have been received, we’ll email the access instructions within one month from the start date of your plan (or from when we receive your email address if you don’t provide us with one when you apply). Access to Golden Charter Rewards is subject to our terms and conditions which will be included with your plan documents folder.