Golden Charter launches second phase of national TV ad campaign

Golden Charter, the UK’s leading pre paid funeral plan provider, has launched the second phase of its national TV advertising campaign to raise awareness of the brand and the products and services it offers.

The 40-second TV advert, which was created by Greenroom Films, will feature on a range of channels including ITV3, Sky Arts, Sky Sports, National Geographic and Gold, and will be supported by a wider integrated campaign including radio and digital display.

The creative builds on the brand’s "Do something amazing" slogan, which was first unveiled in January as part of a wider press and digital campaign and also complimented by a ‘Random Acts of Kindness’ campaign.

The whole advert is about doing something amazing for your family and will again feature a granddad playing tea party with his granddaughter, a grandmother sewing sequins onto a costume ahead of her grandson’s school show, and a family spending quality time together at the beach.

Karen Trickett, Director of Marketing at Golden Charter, said: “Following our successful launch earlier this year, we’re pleased to announce that Golden Charter’s ‘Do something amazing’ campaign is returning to TV screens today.

“While the advert is heart-warming, it reminds viewers that our range of products can offer peace of mind, allowing them to enjoy family life now while taking care of their family in the future. A key reason for someone buying a funeral plan as borne out in research we have carried out.

“Although we’re a relatively unknown brand, more people choose Golden Charter for their funeral plan over the Co-operative Funeralcare. This campaign will allow us to continue the work we started at the beginning of the year to really amplify the brand in consumers’ minds.”