Golden Charter, the UK's leading pre-paid funeral plan provider, is set to unveil its first national TV advert campaign today as part of a drive to raise awareness of the company's products and services.
Created by Greenroom Films, the 40-second TV advert will feature on a range of channels including ITV3, ITV4, Sky Sports and Gold. It will be supported by a wider press and digital campaign, with all messaging centred around the slogan, 'Do something amazing'.
The heart-warming advert features a granddad playing tea party with his granddaughter, a grandmother sewing sequins onto a costume ahead of her grandson's school show, and a husband cutting the crusts off his wife's sandwich.
A narrator explains that we all love doing something amazing for our family, and this can be something as simple as taking care of our funeral arrangements.
Karen Trickett, director of marketing at Golden Charter, said: "We are delighted to have worked with Greenroom Films to create our first national TV ad campaign. It will enable us to maximise the opportunity presented by our continued growth as we look to make Golden Charter a household name.
"I'm sure that everyone can relate to those little everyday things that we do for our family members. While the advert is heart-warming, it reminds viewers that our range of products can offer peace of mind, allowing them to enjoy family life now while taking care of their family in the future."
Golden Charter is the UK's leading funeral plan provider and also offers a range of legal services related to later life planning. The company's significant growth has received national recognition in recent months, with the company appearing 79th in the prestigious Sunday Times Virgin Fast Track 100 League Table, which ranks Britain's 100 private companies with the fastest growing sales over the last three years.