Why choose an independent funeral director?

In recent years, high street stores across the country have been affected by the economic downturn. But in an age where many independent businesses are still struggling to survive, Golden Charter is championing independent funeral directors. And unlike many other small businesses, independent funeral directors are leading the way.

Working with a network of more than 3,300 independent funeral directors throughout the UK, Golden Charter is helping them to safeguard their future against large conglomerate competitors such as Co-op Funeralcare and Dignity, by providing economies of scale in the form of marketing resources and support normally out of  reach of small businesses.

Using the expertise gained from generations of experience, the independent funeral directors we work with provide guidance, support, care and outstanding personal service to the communities in which they operate.

Weaving together the colourful threads of the life that has ended, expressing the true nature of the person and giving voice to the loss felt by those who loved them, independent funeral directors play an extremely important role in helping to bind together families at their greatest time of need.

Golden Charter funeral plans are accepted by more local funeral directors than any other, giving you confidence that you have the widest possible choice of funeral director. When you apply, we’ll appoint a local independent funeral director on your behalf. Or, if you have a funeral director in mind, we will make every effort to ensure that they are able to accept your plan - although this is not always possible. We believe it’s important that your last wishes are carried out and that your family receives a genuinely personal service when it really counts.

With a range of plans and payment options available, pre-paid funeral plans are an affordable and convenient way to arrange funeral essentials in advance. And, as an added benefit, all Golden Charter funeral plans come with a Will included to ensure you can make all of your wishes known.

Depending on how you wish to pay, plan holder funds are either paid into the Golden Charter Trust or to one of the UK's leading life assurance companies, where your payments are protected and are guaranteed to cover the cost of the funeral director's services included in your plan.

Owned by and run for the benefit of independent funeral directors, surplus profits are used to increase funds available to the funeral directors to cover additional costs.

When you require the services of a funeral director, you should turn to the people who know your needs best – independent funeral directors.

For more information on Golden Charter’s range of later life planning services and products, please request an info pack.